The Jimma region is renowned as the birthplace and primary producing area of Ethiopian coffee. The Jimma New City project adopts an ecological environment-oriented development model, spearheaded by comprehensive watershed management. This approach aims to address critical issues such as flood control and drainage, water resource allocation, aquatic ecological protection, and water landscape enhancement. By doing so, it lays a solid foundation for the new city's

High-quality development creates a significant advantage in attracting talent and fostering investment accumulation.